Julie Rock joined Provencher & Company in 2005 and serves as Vice President of People, Culture, & Strategic Initiatives. She brings more than 30 years of leadership experience across insurance operations, client relationship management, and organizational strategy.

As a member of the Executive Team, Julie provides strategic oversight of Human Resources, corporate strategy, technology implementation, and operational efficiency. She is responsible for aligning talent strategy with enterprise objectives, strengthening organizational capability, and driving process optimization to support sustainable growth. Her leadership ensures that people, systems, and structure are positioned to meet evolving business demands while delivering measurable performance outcomes.

Julie champions data-driven decision-making to identify workforce trends, mitigate risk, and advance strategic initiatives. Under her leadership, the organization has strengthened its focus on performance management, leadership development, diversity and inclusion, regulatory compliance, and employee well-being—reinforcing a culture of accountability and engagement.

Previously, Julie served as Director of Quality Assurance & Claim Operations at the company’s National Claim Center, overseeing claims support, examiners, accounting, training, and regulatory compliance. She played a key role in ensuring accurate and timely claims distribution, including coordinating catastrophe response, while maintaining strict adherence to state regulatory standards.

Julie remains actively engaged in professional and community organizations and maintains a strong personal commitment to health and wellness.