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Julie C. Rock

Julie C. Rock

Vice President, People, Culture & Strategic Initiatives


  • Society for Human Resource Management (SHRM)
  • Northshore Society for Human Resource Management
  • RISE (Rising Insurance Star Executives) 
  • Claims and Litigation Management Alliance
  • Louisiana Claims Association


Julie joined Provencher & Company in 2005 and brings over 25 years of diverse experience to the Executive Team and her role as Vice President of People, Culture, & Strategic Initiatives.

Julie is executive lead for: Provencher’s Human Resource department, corporate strategy development, technology implementations and efficiencies; empowering staff by driving process improvement and training & development; operational excellence; and defining best-fit solutions to meet customer needs.

With over two decades experience working in the insurance & customer relationships industries, Julie has held a variety of roles, working with hundreds of clients. Her career with Provencher began in claims handling, during which time she worked with customers at all phases of the claim cycle. From that role, she transitioned to human resources and was responsible for implementation of our current HRMS, as well as developing training programs for all staff to facilitate a higher value customer engagement.

Just prior to her current role with Provencher & Company, Julie was Director of Quality Assurance & Claim Operations, during which time she and her team worked to assure the claims process transpired smoothly and timely with both adjusters and clients throughout the course of managing our claim assignments. Her responsibilities included: overseeing all claims support staff, examiners, accounting team, trainers, and regulatory compliance department in our National Claim Center. Julie served an instrumental role in making sure daily and catastrophe assignments were distributed and work products were produced accurately and timely while following all state compliance statutes.

In her spare time, and as a health & fitness enthusiast, Julie enjoys spending her time outdoors kayaking, biking, hiking and swimming. She is actively involved in her community; serving in a variety of capacities with multiple social and non-profit organizations.